A tree in a forest
Destination Management

We love where we live!

Destination Management

We love where we live!

Our vision is to…

Inspire visitors to explore the Adirondack Frontier with the hope they’ll become locals. We believe that all it takes is a visit for people to catch onto the “Franklin County way”. We strive to help every visitor feel like a local.

It’s through our work at the intersection of businesses, communities, and a destination that Franklin County can have a prosperous, resilient, and locally-rooted future.

Our Destination Management goals are:

• Maintain Public Health

• Benefit County Taxpayers

• Support the Local Economy

• Implement Strategic Marketing

• Plan for the Future

  • The Plan
  • Funded Projects
The Plan

The Plan

We are committed to building a destination management program that brings together four key components under one umbrella: Research, Planning, Development, and Marketing.

Read our plan here: Destination Management Plan


Sustainable Development

Tourism impacts community concerns such as the environment, housing, workforce, broadband, and transportation. FCEDC is uniquely positioned to deliver a complete destination management program that is compatible with overall community goals.

Countywide Model

Franklin County is best served by a unified, countywide tourism brand that gives us a strong voice to celebrate and promote all of the communities and assets in the county, and inspire visitors to Explore the Adirondack Frontier. This approach strengthens the identity of each community while unifying them under one brand, and leverages the assets across the county to benefit each community and provide maximum value for marketing expenditures.

Program Based

Supporting tourism-related activities of businesses, organizations, and events in Franklin County through matching grant programs helps businesses grow and our potential as a destination expand. These programs foster creativity and extend the reach of our marketing efforts.

Economic Development Alignment

As the primary marketing organization for economic development, we are well-positioned to align tourism promotion with economic development marketing to create a cohesive regional marketing message.

Organization Resources

We will leverage its technical expertise and financial resources to maximize destination management activities.

Funded Projects

Funded Projects

We are proud to implement three innovative programs that support tourism-related businesses while promoting the Adirondack Frontier as an amazing and authentic destination through proven marketing activities.

Since 2019, 54 projects have been funded totally over $290,000. Check out the projects that have been funded so far!

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