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Launch of the Where the Wilderness Works Campaign

July 24, 2023

Launch of the Where the Wilderness Works Campaign

Franklin County Economic Development Corp. Launches  Place Brand Campaign “Adirondack Frontier: Where the Wilderness Works”

Franklin County, NY – Franklin County Economic Development Corp. (FCEDC) proudly unveils its latest initiative, the captivating brand awareness campaign, “Adirondack Frontier: Where the Wilderness Works.” This visionary campaign aims to shine a spotlight on Franklin County’s key industries while promoting the region as an exceptional place to both reside and thrive.

The “Adirondack Frontier: Where the Wilderness Works” campaign is set to captivate audiences through a dynamic five-part video series, where viewers will be introduced to the heart and soul of Franklin County’s priority industries: agriculture (Carsada Dairy), forestry and wood products (Tupper Lake Hardwoods), tourism (ArtRise), biotech (Bionique), and clean energy (Northern Power & Light). Each episode will narrate the inspiring stories of businesses that have flourished in this region, thanks to the unique advantages it offers.

Jeremy Evans, the CEO of FCEDC, expressed his enthusiasm, saying, “Every day, we work relentlessly to foster growth and diversify our communities and economy. Our key industries not only fortify our region but also thrive amid the beauty of our great outdoors. We are eager to share this message!”

At the core of this campaign lies a mission to attract businesses, support businesses seeking expansion or relocation to Franklin County. By accentuating the region’s natural allure, skilled workforce, and diverse industries, the campaign aims to position Franklin County as a top-tier destination for businesses and entrepreneurs who may not yet be acquainted with the area’s strengths.

“We are thrilled to launch this campaign and unveil the videos that tell the story of Franklin County,” added Evans. “Our conviction in Franklin County’s potential to cater to businesses of all sizes is unwavering, and we remain committed to nurturing their growth and success within our region.”

The “Adirondack Frontier: Where the Wilderness Works”” video series will be prominently featured on the FCEDC website and shared across its social media channels. Additionally, the campaign will be promoted to ensure maximum exposure.

For those eager to explore the “Adirondack Frontier: Where the Wilderness Works” campaign, please visit, www.adirondackfrontier.com/where-the-wilderness-works for more information and to experience the essence of this extraordinary region firsthand.


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